• Dounia Bennekrouf

Do memes make the internet a better place?

Dounia explores the potential benefits of internet memes, ranging from spreading awareness to serving as a universal language.


An Internet meme is a visual, usually a humorous one, that gains widespread attention across the Internet. Memes consist of a combination of images and a joking, fun phrase. Memes have become broader and more plentiful, evolving to include more detailed forms of media such as GIFs, videos, and viral sensations. Given the popular and easily accessible nature of memes, it is worthwhile to explore their impact on us.

"Memes can aim to spread awareness among people about a particular problem or idea."

For example, memes intentionally use misspelled words and incorrect grammar at times. Considering that youth populations are more likely to view and send memes, this grammar problem can have a negative impact on those youth and their language capacities. However, this is one negative perspective in the plethora of benefits that memes offer.


Memes can aim to spread awareness among people about a particular problem or idea. For example, if someone makes a meme about how dangerous it is to leave the house during the pandemic, but does so using humor, a viewer will be more likely to understand the situation and listen. This simple meme can then spread to others, therefore, spreading the message around.


In addition, researchers are modeling how memes will evolve and how they can be applied to real-life scenarios. Public relations departments, advertising companies, and marketing professionals have embraced Internet memes as a robust, cost-effective form of marketing.


The obvious positive of memes is the humor and emotion associated with them. Memes play a significant role in spreading emotions to others since pictures are more universal than words. In a sense, memes can break language barriers and express feelings that are difficult to convey using words.


In the end, we can say that memes have more advantages than disadvantages. If memes are used wisely, they can help make a marketing assignment successful. They are a modern source of entertainment and have the powerful ability to spread awareness to others. In the end, they do make the internet a better place.